A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One was to help those who take over your projects is to produce a style guide. Great design is not democratic, it comes from great designers. If the standard is lousy then develop another standard. By creating a style guide, you’ve effectively established rules for those who take over from you. You’ll have an easy guide to refer to when handing over the project. It makes you look professional. They’ll know you did everything for a reason. The set of standards needed for the writing and design of documents and materials is is what you get from style guide. A design style guide usually addresses logo usage, fonts, colors and sometimes page layouts. Every company with a designed identity or brand marks needs a design standard. It serves as reference for your in-house team or for any external designers or agencies you work with. Enhances marketing and sales efforts with a consistent brand appearance, avoids distortion and deviation from your brand design. Across all company’s products both mobile and web, there is a sense of consistency and uniformity in their design. The way that companies and products achieve consistency is through style guides. Indeed, living style guides are an important tool for web development today, especially in large complex web application. They help documents styles and patterns, keep designers and developers in sync and greatly help to organize and distill complex interfaces. A style guide is always helpful. A good designer and production manager will always reference the brand standard.
“Consistency is important because it creates trust and design is all about creating relationship between products, services and user”
